Heidi Kerr-Schlaefer
Consultant
COMMUNITY BUILDER / TOURISM CONSULTANT
As a consultant, I can work with you in several ways.
Visit / Assessment
Having been to more than 100 small towns, there are few people who have developed this type of “boots on the ground” experience and expertise. I have become an advocate for small towns, espousing the need for these communities not just to survive, but to thrive.
This involves a two to three day visit to a town or region, followed by a detailed report of my findings. I can compare and contrast your community to those I have visited over the years. What offerings are lacking and what offerings are there (perhaps not being fully recognized). What can be improved and what makes the town unique? For instance, maybe residents are very friendly, but this isn’t something the average citizen realizes is unique to their town.
A full report of my findings is then delivered. We can then discuss further steps.
Facilitation
Let me help FOCUS the conversation in a group setting. Perhaps you’re working on putting together plans for a new visitors center or new marketing materials. I can be the one who keeps the group on track and will continue to keep the “goals” at the forefront.
Hourly or project rates will apply depending on needs and implementation.
Surveys alone do not reflect the true feelings of people who live in these towns. The citizens must feel as though they are part of the discussion if we want them to engage and feel love for their town.
– Heidi Kerr-Schlaefer